ETHOS CHOCOLATE
GMOs could save one of the world’s most beloved foods — chocolate — from extinction. We worked with a coalition of farmers to create our very own limited-edition, values-based chocolate brand: Ethos.
Each Ethos Chocolate bar gives people a fun, accessible, and delicious way to identify with GMO values they maybe wouldn’t have considered otherwise.
During Valentine’s Day, we encouraged consumers to share these values with one another. The campaign was a huge success - we sold out of chocolate and sparked some love for GMOs.
Press:
AdWeek ; Bloomberg ; Business Insider
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