When it comes to genetically modified foods, there’s a lot of information out there — most of which just isn’t accurate.

Together with A Fresh Look, a coalition of over 1,600 farmers, we created highly targeted six-second pre-roll ads encouraging an undecided audience to get the facts about GMOs and decide for themselves.

Our over-the-top, yet relatable, depictions of anti-GMO personalities disarmed viewers with humor and drove increased Google searches about GMOs by 200%.